GIS Tutorials

Click the below links to view Marketscape, MDx Reports, List Gateway and Retail Target tutorials.

BehaviorLink™

Topic	Summary
BehaviorLink Overview	Learn how to run a BehaviorLink report.

Marketscape™

Topic	Summary
Marketscape Basics	Learn how to create and interpret maps.
Create Reports	Create, save and download reports for map in view for one or many indicators.
Define Map Colors	Use predefined color schemes, create custom color palettes and save settings.
Create Virtual Indicators	Create formulas & access via virtual indicators to display on the map and use in reports.
Create User Groups	Learn how to create & access User Groups.
Set Custom Ranges	Define/modify the distribution of the values represented on the map.
Upload Custom Geography	Upload your own geography layer to visualize on map and/or aggregate data to them for display and reporting.
Create Map Query	Use the Map Query feature to identify geographic hot spots based on conditions that are specified in the Query Editor.

MDx Reports

Topic	Summary
MDx Basics	Use Create Your Own Report to rapidly find, extract, and analyze various levels of geography across thousands of market and demographic indicators.
Create Filter and Export Report	Limit geography list to only those of interest.

List Gateway

Topic	Summary
List Gateway: BizBase™	Run a count in List Gateway: BizBase.
List Gateway: HomeBase™	Run a count in List Gateway: HomeBase.
List Gateway: Retail Target & Marketscape	Linking to List Gateway from Retail Target & Marketscape.

Retail Target

Topic	Summary
Create Reports	Create, save and download reports for map in view for one or many indicators.
Upload Sites	Upload multiple sites to perform trade area analysis.
Append and Select Sites	Add sites to an existing Retail Target project and/or change selected sites.
Upload Points of Interest	Overlay retail sites map with a file of household, customer or other points of interests.
Classify Sites	Use classification settings.
Basic Trade Areas	Define basic trade area types.
Advanced Trade Area Settings	Configure advanced trade area settings.
Freeform Trade Areas	Create unique trade areas using the free-form drawing tool or by uploading shapefiles.
Custom Trade Areas	Create system defined radial trade areas based on the specified percentage of points encompassed.
Custom Predefined Trade Areas	Define custom trade areas by mapping appropriate columns during the retail site upload process.
Display Media Coverage	Perform analysis of the intersection of the trade areas defined with the media coverage selected.
Upload Geography Level Data	Upload your own data to visually represent it on a map and/or to perform further analysis.
Merge Site Lists	Combine two existing retail target lists for a combined project file.
Basic Site Virtual Indicators	Create counts of selected display points by trade areas.
Advanced Site Virtual Indicators	Create counts and summaries of your selected display points by trade areas.
Export Trade Area	Export trade areas in Tableau® or Shapefile format.
Share of Potential	Estimate the portion of the trade area population and consumer spending most likely to patronize the site.
Define Map Colors	Use predefined color schemes, create custom color palettes and save settings.
Create Virtual Indicators	Create formulas & access via virtual indicators to display on the map and use in reports.
Create User Groups	Learn how to create & access User Groups.
Set Custom Ranges	Define/modify the distribution of the values represented on the map.
Create Map Query	Use the Map Query feature to identify geographic hot spots based on conditions that are specified in the Query Editor.